Entertainment site Fandango, owned by Comcast, purchased the Walt Disney Company's Movies web site.
Fandango alone attracted 6.3 million monthly unique visitors in May, while Movies.com had 1.9 million visitors.
By Ron Berger
Jun 25, 2008 18:24 PM GMT
Fandango, part of No. 1 U.S. cable operator Comcast Corp, said the acquisition will help it expand the advertising it reaps from movie theaters, studios and other marketers. Fandango, which also sells movie tickets online, said there was little overlap between the audiences of both sites. Fandango alone attracted 6.3 million monthly unique visitors in May, while Movies.com had 1.9 million visitors, according to Nielsen NetRatings data.
Terms of the deal were not disclosed, however, Comcast said the purchase price was minimal. Comcast bought Fandango, based in Los Angeles, for an undisclosed price in April 2007, and shortly after unveiled a TV and movie Web site called Fancast.com. Fandango and Movies.com fall under Comcast's Interactive Media division. Comcast said last month that its digital unit is on target to turn profitable this year as revenue from search and advertising deals with Google Inc and Yahoo Inc exceed expectations.
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