The Xbox 360 is fearing on-demand films which will show as a series of short scripted TV shows.
Xbox 360 will include scripted ventures that run under 10 minutes and span a variety of genres that appeal primarily to men aged 14 to 34, including comedy and horror, which are considered to be the primary audience.
By Sean Darcy
Jun 19, 2008 21:15 PM GMT
Microsoft is planning to offer TV shows available exclusively to subscribers of its Xbox Live service. The short scripted shows will be made from established Hollywood producers and created exclusively for the Xbox 360 consoles. Since most of the consoles are connected to TV sets rather than to computers, the movies would compete directly with currently available on-demand TV shows. Heading up the Xbox production company, Microsoft said, will be veteran Hollywood producer Peter Safran. Safran told said that he plans to seek out top directors, screenwriters and actors for the Xbox 360 television project.
Safran's production company represents high-profile artists such as Sean "P Diddy" Combs (8 Mile, Bad Boys II), Nia Vardalos (My Big Fat Greek Wedding, A Wilderness of Monkeys), and writer Aaron Seltzer (Scary Movie 2, Epic Movie).Xbox 360 on-demand TV will include scripted ventures that run under 10 minutes and span a variety of genres that appeal primarily to men aged 14 to 34, including comedy and horror, which are considered to be the Xbox 360's primary audience. The first shows are expected to appear on Xbox Live this fall, and Safran said the content may appear in other venues after its initial run on the Xbox 360. Xbox Live has played home to an array of ancillary content, including standard and high-definition films from major Hollywood outfits such as Paramount, Warner Bros, Disney and broadcast TV studios such as NBC, CBS, and ABC.
|
